1. About this Content Policy
This Content Policy explains what content is permitted and prohibited on Circulure and how we may review, restrict, remove or preserve content.
Circulure is intended to help people:
- discover others in their city;
- build genuine social connections;
- join Guilds and communities;
- organise Adventures and Gatherings;
- communicate through posts, comments and messages;
- share Stories and Moments; and
- participate in real-world social experiences.
We want Circulure to be welcoming, useful and socially positive. Users must not use the platform to harm, exploit, intimidate, deceive or unlawfully target other people.
2. Who we are
In this Content Policy:
- Circulure, we, us and our mean E-SportsLeague Pty Ltd, ACN 160 249 463, trading as Circulure.
- Platform means the Circulure website, applications, public pages, social features, communication tools and related services.
- User, you and your mean a person who accesses or uses the Platform.
- Content means any information, material or communication submitted, created, uploaded, displayed, transmitted, linked to or otherwise made available through Circulure.
Our contact details are:
E-SportsLeague Pty Ltd ACN: 160 249 463 Trading as: Circulure Email: info@megerskill.com Address: Suite 2207, 4 Sterling Circuit, Camperdown NSW 2050, Australia
3. Scope of this policy
This Content Policy applies to all Content made available through Circulure, including:
- usernames and display names;
- profile biographies and profile fields;
- profile images and banners;
- Moments and galleries;
- posts and comments;
- reactions;
- Stories;
- direct messages;
- group chats;
- connection requests;
- Crew content;
- Guild names, descriptions, feeds and discussions;
- Adventure listings and updates;
- Gathering listings and updates;
- invitations;
- event information;
- photographs, video, audio and other media;
- uploaded files;
- hyperlinks;
- promotional material;
- reports submitted about users or Content;
- content submitted to support or moderation teams; and
- content generated, edited or assisted by artificial intelligence.
This policy applies to both public and private areas of the Platform.
Content sent through direct messages or private groups is not exempt merely because it is not publicly visible.
4. Relationship with other Circulure policies
This Content Policy forms part of the rules governing use of Circulure.
You must also comply with:
- the Terms of Service;
- the Privacy Policy;
- the Community Guidelines;
- the Acceptable Use Policy;
- the Cookie Policy;
- relevant safety notices;
- feature-specific rules; and
- applicable laws.
Where there is an inconsistency, the Terms of Service will prevail to the extent of the inconsistency.
5. User responsibility
You are responsible for the Content you submit or share through Circulure.
Before posting or sending Content, you must ensure that:
- it is lawful;
- it complies with this policy;
- you have the right to share it;
- it does not infringe another person’s rights;
- it does not reveal another person’s private information without authority;
- it does not create an unreasonable safety risk;
- it is not deliberately deceptive;
- any required consent has been obtained; and
- any commercial relationship or sponsorship is disclosed where appropriate.
You remain responsible for Content even where:
- it was prepared using artificial intelligence;
- it was copied from another source;
- another person suggested it;
- it was posted through a shared device;
- it was sent privately;
- it was later edited or deleted; or
- you did not expect it to be widely shared.
6. Ownership of Content
You retain ownership of the Content you create, subject to the rights of any other person whose material appears in that Content.
You must not upload or share Content unless:
- you own it;
- you have permission to use it;
- its use is authorised by law; or
- another valid legal basis allows you to share it.
Uploading Content to Circulure does not transfer ownership of that Content to Circulure.
The licence granted to Circulure in the Terms of Service allows us to host, process, display, distribute, reproduce, adapt and otherwise use Content only as reasonably necessary to:
- operate and improve the Platform;
- make Content available according to your selected settings;
- provide platform features;
- promote public Platform content where permitted;
- moderate and investigate Content;
- enforce our policies;
- comply with law; and
- protect users and the Platform.
7. Respectful participation
Users must communicate and participate respectfully.
Content must not be used to:
- humiliate another person;
- deliberately provoke targeted abuse;
- encourage coordinated harassment;
- repeatedly contact someone who has asked for contact to stop;
- undermine another person’s participation through intimidation;
- shame someone based on personal characteristics;
- organise exclusionary abuse;
- threaten social, professional or physical consequences;
- pressure a person into meeting, communicating or sharing personal information; or
- exploit a person’s vulnerability.
Disagreement, criticism and robust discussion are permitted when expressed lawfully and without abuse, threats or targeted harassment.
8. Harassment and bullying
You must not post, send or encourage Content that harasses or bullies another person.
Prohibited conduct includes:
- repeated unwanted messages;
- persistent unwanted invitations;
- targeted insults;
- humiliating edited images;
- sexual harassment;
- unwanted sexual propositions;
- malicious rumours;
- coordinated pile-ons;
- mocking a disability, appearance or personal circumstance;
- encouraging others to contact or confront someone;
- publishing Content intended to cause serious emotional distress;
- threatening to disclose private information;
- repeatedly creating accounts to contact someone who has blocked you; or
- using Guilds, Gatherings or group chats to isolate or target a person.
The Online Safety Act includes complaint and removal mechanisms concerning cyberbullying material targeting Australian children and severe cyber-abuse material targeting Australian adults.
9. Stalking and coercive behaviour
Content must not facilitate stalking, coercion, surveillance or unwanted monitoring.
You must not:
- repeatedly track another user’s activity or location;
- pressure another person to disclose where they live or work;
- publish or request live location information without authority;
- use fake accounts to monitor someone;
- arrange for others to monitor or confront a person;
- use threats, manipulation or intimidation to control another person;
- threaten to publish private conversations or images;
- use Circulure to continue domestic, family or intimate-partner abuse; or
- attempt to locate someone who has taken steps to avoid contact.
10. Hate speech and discriminatory Content
Content must not attack, dehumanise, threaten or promote hatred against a person or group based on a protected or inherent characteristic.
Relevant characteristics may include:
- race;
- colour;
- ethnicity;
- nationality;
- religion;
- sex;
- gender;
- gender identity;
- sexual orientation;
- disability;
- age;
- pregnancy;
- marital or relationship status; or
- another characteristic protected by law.
Prohibited Content includes:
- slurs used to attack a person or group;
- claims that a protected group is inherently inferior;
- calls for exclusion, segregation, expulsion or violence;
- dehumanising comparisons;
- praise for violence against protected groups;
- discriminatory event or group restrictions that are unlawful;
- symbols or slogans used to intimidate targeted communities; and
- denial or celebration of atrocities where used to promote hatred or abuse.
Context may be considered where Content is shared for education, journalism, counterspeech, documentary, historical or artistic purposes.
11. Threats, violence and intimidation
You must not use Circulure to threaten, encourage, organise or celebrate violence.
Prohibited Content includes:
- credible threats of physical harm;
- instructions to attack a person or location;
- offers to pay for violence;
- calls for mob confrontation;
- publishing a target’s location to facilitate harm;
- praising a recent violent attack in a way that encourages repetition;
- threats involving weapons;
- threats against events, Gatherings or Guilds;
- blackmail or extortion;
- content intended to make a person reasonably fear for their safety; and
- graphic threats framed as jokes where the context indicates a genuine risk.
Circulure may preserve and disclose relevant information where reasonably necessary to respond to imminent danger or comply with lawful obligations.
12. Graphic and disturbing Content
Content depicting serious injury, death, abuse or bodily harm may be restricted or removed.
We may consider:
- whether the Content is graphic;
- whether it is shared to shock, glorify or intimidate;
- whether the people depicted consented;
- whether the Content identifies a victim;
- whether there is legitimate news, educational, documentary or public-interest context;
- whether warnings or visibility restrictions are appropriate; and
- whether sharing the Content creates a risk of further harm.
Content showing real violence for entertainment, humiliation or celebration may be prohibited even where the underlying footage is publicly available elsewhere.
13. Terrorism and violent extremism
You must not use Circulure to support, promote or facilitate terrorism or violent extremism.
Prohibited Content includes:
- recruitment;
- operational instructions;
- fundraising;
- propaganda;
- praise for terrorist attacks intended to encourage support;
- manifestos shared to promote violent ideology;
- instructions for carrying out attacks;
- celebration of designated terrorist organisations;
- extremist symbols used for recruitment or intimidation; and
- attempts to direct users to extremist networks or channels.
Content may be permitted where it is shared for legitimate reporting, research, education, condemnation or counterspeech and does not meaningfully facilitate harm.
14. Sexual exploitation and abuse
Content must not sexually exploit, abuse, coerce or endanger another person.
Prohibited Content includes:
- sexual violence;
- sexual coercion;
- threats to publish sexual material;
- exploitation of an intoxicated, unconscious or incapable person;
- sexual blackmail;
- trafficking or facilitation of sexual exploitation;
- secretly recorded sexual material;
- content obtained through abuse or deception;
- sexual services involving coercion or exploitation; and
- attempts to obtain sexual Content through manipulation or threats.
15. Non-consensual intimate Content
You must not share or threaten to share intimate Content without the depicted person’s consent.
This includes:
- intimate images or video;
- altered or synthetic intimate imagery;
- “deepfake” sexual Content;
- images captured in private circumstances;
- screenshots from private sexual communications;
- upskirting or similar invasive imagery;
- links to external intimate material;
- identifying information accompanying intimate Content; and
- threats to distribute such Content.
Consent to create or privately share intimate Content is not consent to distribute it publicly or to other people.
Australia’s Online Safety Act provides a complaints framework concerning image-based abuse.
16. Adult sexual Content
Circulure is not intended to operate as a pornography or adult-content platform.
Users must not post or distribute:
- explicit pornography;
- visible sexual activity;
- explicit genital imagery;
- sexual solicitation that violates the Terms of Service;
- fetish Content intended primarily for sexual stimulation;
- sexual Content displayed in public profiles, Stories, Guilds or discovery surfaces;
- sexual Content directed at unwilling recipients; or
- links designed primarily to direct users to explicit sexual material.
Limited non-explicit Content may be assessed according to context, including health, education, art, advocacy or newsworthiness.
Applicable online safety codes and standards impose particular obligations on parts of the online industry concerning pornography and self-harm material, including age-related access measures in relevant circumstances.
17. Child sexual exploitation and abuse material
Circulure has zero tolerance for child sexual exploitation and abuse material.
You must never create, upload, request, possess, share, link to, promote or facilitate:
- child sexual abuse material;
- sexualised images of children;
- exploitative depictions of minors;
- grooming material;
- sexual conversations with children;
- requests for sexual images from a child;
- offers to exchange or sell exploitative material;
- content that identifies or sexualises a child victim;
- synthetic or AI-generated child sexual abuse material; or
- content intended to normalise or encourage sexual interest in children.
We may:
- immediately remove or restrict access to such Content;
- suspend or terminate associated accounts;
- preserve relevant evidence;
- report matters to competent authorities or reporting bodies where required or appropriate; and
- prevent further access while an investigation is underway.
18. Grooming and inappropriate contact involving minors
You must not use Circulure to groom, manipulate or sexually exploit a person under 18.
Prohibited conduct includes:
- attempting to build secrecy around communications;
- encouraging a child to conceal a relationship;
- requesting sexual images;
- sexualising ordinary photographs;
- offering money, gifts or opportunities in exchange for sexual communication;
- arranging unsafe private meetings;
- moving a child to encrypted or hidden channels to avoid supervision;
- impersonating a younger person;
- discussing sexual activity with a child for exploitative purposes; and
- pressuring a child to disclose personal or location information.
19. Age restrictions and age-assurance Content
Users must not:
- encourage another person to lie about their age;
- provide instructions for bypassing age assurance;
- offer another person’s identity or image for verification;
- publish methods for defeating verification systems;
- interfere with verification callbacks;
- create replacement accounts after an age-based restriction;
- alter country or jurisdiction information to avoid an age rule; or
- coordinate attempts to test or defeat age controls.
As of 10 December 2025, covered age-restricted social media platforms must take reasonable steps to prevent Australians under 16 from creating or keeping accounts. Whether Circulure falls within the statutory category should be confirmed through specific legal assessment of its service and applicable rules.
20. Self-harm and suicide Content
Circulure recognises that people may discuss difficult experiences or seek support. Supportive discussion is not automatically prohibited.
However, users must not share Content that:
- encourages suicide or self-harm;
- celebrates or romanticises self-harm;
- provides detailed instructions intended to help someone harm themselves;
- challenges or pressures a person to self-harm;
- coordinates self-harm activity;
- displays graphic self-harm Content without legitimate context;
- targets a vulnerable person with harmful encouragement; or
- sells or promotes tools for self-harm.
We may:
- reduce visibility;
- remove Content;
- interrupt recommendations;
- provide support information;
- restrict accounts;
- preserve information concerning imminent danger; or
- contact emergency services where legally permitted and reasonably necessary.
Circulure is not an emergency or crisis service.
21. Dangerous activities and challenges
Content must not encourage reckless behaviour likely to cause serious injury or death.
Prohibited Content may include:
- dangerous challenges;
- interference with vehicles or transport systems;
- unsafe use of fire, explosives or weapons;
- trespassing in dangerous locations;
- instructions for poisoning;
- dangerous misuse of medication;
- instructions to disable safety equipment;
- activities involving non-consenting bystanders;
- unsafe stunts presented without appropriate safeguards; and
- real-world meetups organised around unlawful or highly dangerous conduct.
22. Illegal goods, services and conduct
You must not use Circulure to offer, request, advertise or facilitate unlawful goods, services or conduct.
This includes:
- illegal drugs;
- unlawfully supplied prescription medicines;
- stolen property;
- counterfeit goods;
- unlawful weapons;
- prohibited wildlife products;
- forged identity documents;
- trafficking;
- unlawful surveillance services;
- hacking services;
- money laundering;
- fraudulent financial schemes;
- illegal sexual services;
- unlawful gambling services;
- contract violence; and
- instructions intended to facilitate serious offending.
Content discussing these matters for legitimate education, harm prevention, news or policy debate may be assessed in context.
23. Weapons
Users must not use Circulure to unlawfully sell, transfer or procure weapons.
Content may also be prohibited where it:
- threatens another person with a weapon;
- provides instructions intended to cause harm;
- facilitates prohibited modifications;
- encourages unsafe weapon use;
- organises armed confrontations;
- targets minors with weapon sales; or
- combines weapon information with credible violent intent.
Lawful sporting, historical, collecting, safety, news or policy discussion may be permitted where it does not facilitate harm.
24. Drugs and regulated substances
You must not use Circulure to unlawfully sell or distribute controlled drugs or regulated substances.
Prohibited Content includes:
- offers to sell illegal drugs;
- arranging delivery or collection;
- links to illegal marketplaces;
- instructions intended to facilitate unlawful manufacture;
- encouraging dangerous misuse;
- selling prescription medicine without lawful authority; and
- promoting drug use to children.
Harm-minimisation, recovery, medical, scientific, policy and educational discussion may be allowed where lawful and appropriately presented.
25. Fraud and scams
You must not use Circulure to defraud, deceive or financially exploit another person.
Prohibited Content includes:
- fake investment opportunities;
- romance scams;
- advance-fee scams;
- false emergency requests;
- ticketing scams;
- fake event listings;
- counterfeit goods;
- misleading fundraising;
- fraudulent job opportunities;
- impersonated support messages;
- fake giveaways;
- pyramid or unlawful referral schemes;
- manipulated payment evidence; and
- attempts to move users to unsafe payment methods.
Users must not falsely represent that Circulure endorses, guarantees or verifies a person, event, organisation or transaction.
26. Phishing, malware and malicious links
You must not post, send or conceal:
- phishing links;
- credential-stealing pages;
- malware;
- ransomware;
- spyware;
- malicious browser extensions;
- deceptive downloads;
- links that impersonate Circulure;
- files designed to compromise devices;
- QR codes leading to harmful content; or
- technical instructions intended to compromise another user’s account or device.
Shortened or redirected links may be restricted where their destination cannot be safely assessed.
27. Spam and unwanted promotion
You must not use Circulure for spam or disruptive mass promotion.
Prohibited activity includes:
- repetitive unsolicited messages;
- mass connection requests;
- bulk invitations sent without genuine relevance;
- repeated promotional comments;
- creating numerous accounts to promote the same material;
- keyword stuffing;
- misleading tags;
- comment flooding;
- chain messages;
- irrelevant links;
- automatic posting without approval;
- engagement bait;
- undisclosed affiliate promotion; and
- content designed primarily to manipulate recommendations.
Reasonable promotion may be permitted where:
- it is relevant;
- it is not deceptive;
- required commercial disclosures are made;
- the recipient has not opted out;
- it complies with applicable law; and
- it does not overwhelm the ordinary use of the Platform.
28. Impersonation and deceptive identity
You must not impersonate another person or organisation in a misleading or harmful way.
Prohibited conduct includes:
- using another person’s name or photograph to deceive;
- pretending to represent Circulure;
- falsely claiming official status;
- creating fake accounts of public figures;
- pretending to be a support or moderation officer;
- misrepresenting professional qualifications;
- impersonating another user to damage their reputation;
- using a deceased person’s identity deceptively; and
- creating a profile intended to confuse others about who operates it.
Parody, commentary and fan accounts may be permitted where they are clearly identified and not deceptive.
29. Coordinated inauthentic behaviour
Users must not coordinate networks of deceptive accounts to manipulate Circulure.
This includes:
- mass-created accounts;
- fake personas controlled by the same operator;
- purchased or transferred accounts;
- coordinated artificial engagement;
- concealed commercial networks;
- manipulation of trending or recommendation systems;
- coordinated reporting designed to silence a user;
- artificial event popularity;
- fake attendance;
- false testimonials;
- fabricated social proof; and
- organised attempts to evade enforcement.
30. False and misleading Content
Users must not knowingly post materially false or deceptive Content likely to cause harm.
This may include:
- fabricated claims about another user;
- false safety warnings;
- fake emergency information;
- manipulated evidence;
- deceptive medical or financial claims;
- fabricated event details;
- false claims of official endorsement;
- materially edited media presented as authentic;
- fake public notices; and
- false statements intended to damage another person’s reputation.
Circulure does not undertake to determine the truth of every disputed statement.
We may consider:
- available evidence;
- the seriousness of likely harm;
- whether the Content concerns health, safety or fraud;
- whether the Content is satire or opinion;
- whether a correction has been issued;
- public-interest context; and
- the rights of the people involved.
31. Artificial intelligence and synthetic Content
AI-generated or materially altered Content is subject to the same rules as other Content.
Users must not use artificial intelligence to create or distribute:
- fraudulent personas;
- deceptive impersonation;
- synthetic intimate Content;
- child sexual abuse material;
- fake evidence;
- threatening Content;
- fabricated endorsements;
- misleading event imagery;
- deceptive voice or video clones;
- mass-produced spam;
- manipulative engagement; or
- Content that otherwise violates this policy.
Where synthetic Content could reasonably mislead users about an important fact, users should clearly disclose that it has been generated or materially altered.
32. Privacy violations and doxxing
You must not publish, request or threaten to publish another person’s private or sensitive information without authority.
This includes:
- home addresses;
- precise live location;
- personal telephone numbers;
- private email addresses;
- identity-document details;
- banking details;
- medical records;
- private workplace information;
- private family information;
- login credentials;
- date of birth;
- verification information;
- intimate communications;
- confidential reports;
- information about a child;
- personal information obtained through unauthorised access; and
- combinations of information that create a serious risk of identification or harm.
Australian privacy laws regulate the collection, use, disclosure, security and correction of personal information by covered organisations.
33. Photographs and recordings of other people
Users should respect the privacy, safety and dignity of people appearing in photographs, video or audio.
You must not share media where:
- it was captured unlawfully;
- it reveals a person in a highly private setting;
- it contains intimate Content without consent;
- it places a child at risk;
- it reveals a protected address or location;
- it is used to harass or humiliate;
- it violates a court order;
- it exposes confidential information; or
- you know the person has a legitimate and serious objection to publication.
Organisations covered by the Privacy Act must consider whether collecting images of identifiable individuals is reasonably necessary and must provide appropriate notice in relevant circumstances.
34. Intellectual property
You must not use Circulure to infringe copyright, trade marks or other intellectual-property rights.
You must not:
- upload another person’s work without permission or legal authority;
- distribute pirated media;
- copy substantial protected material;
- sell counterfeit products;
- use a trade mark in a deceptive way;
- remove ownership notices;
- falsely claim authorship;
- distribute leaked paid content; or
- repeatedly infringe intellectual-property rights.
Circulure may remove Content where we receive a sufficiently detailed and credible infringement notice.
We may ask a complainant to provide:
- identification of the protected work;
- identification of the allegedly infringing Content;
- contact details;
- a statement of authority;
- a good-faith statement;
- supporting information; and
- any legally required declaration.
35. Defamation and reputational harm
Users must not knowingly publish false statements that unlawfully damage another person’s reputation.
Circulure may not be able to determine complex legal disputes between users. We may request:
- clarification;
- supporting documents;
- identification of the relevant statements;
- information about publication and harm;
- details of any correction or retraction; and
- legal correspondence where appropriate.
We may remove or restrict Content while assessing a serious complaint, without admitting that the Content is unlawful.
36. Confidential and legally restricted information
You must not share Content that you are legally prohibited from disclosing.
This may include:
- information subject to a court suppression order;
- confidential business information;
- legally privileged communications;
- protected health information;
- restricted child-protection information;
- information identifying protected witnesses;
- confidential settlement terms;
- another person’s private report;
- sealed legal documents; and
- information obtained in breach of confidence.
37. Content involving minors
Content involving people under 18 must be treated with additional care.
Users must not:
- sexualise minors;
- reveal a child’s precise location without authority;
- encourage unsafe contact;
- share humiliating or exploitative Content;
- publish school or routine details in a way that creates risk;
- use a child’s image for deception;
- organise unsupervised contact for an exploitative purpose;
- pressure a child to communicate privately;
- use a child for commercial promotion unlawfully; or
- post Content that may facilitate grooming or abuse.
Where the Platform is likely to be used by children, Australian online-safety expectations emphasise that the best interests of the child should be a primary consideration in service design and operation.
38. Commercial and promotional Content
Commercial Content must be lawful, accurate and appropriately disclosed.
Users must not:
- conceal paid promotion;
- make misleading claims;
- publish fake reviews;
- falsely claim scarcity;
- promote unlawful services;
- operate deceptive referral schemes;
- represent that Circulure endorses a product without authority;
- use another person’s identity in advertising without permission;
- target vulnerable users with exploitative offers; or
- misrepresent event pricing or refund terms.
Sponsored, affiliate or paid Content should be clearly identified using understandable terms such as:
- “Ad”;
- “Sponsored”;
- “Paid partnership”; or
- “Affiliate link”.
Australian Consumer Law prohibits misleading or deceptive conduct and regulates unfair contract terms and other unfair business practices.
39. Adventures, Gatherings and real-world events
Users creating or promoting Adventures, Gatherings or other real-world activities must provide information that is accurate and not misleading.
Content must not:
- conceal material safety risks;
- provide a false location;
- misrepresent who is organising the activity;
- falsely claim permits, qualifications or insurance;
- promote unlawful activity;
- facilitate harassment or exploitation;
- encourage unsafe conduct;
- target users who are not eligible to participate;
- conceal material costs;
- misrepresent accessibility;
- pressure users to attend;
- prohibit lawful emergency contact;
- require users to surrender identity documents; or
- encourage participants to disregard official safety instructions.
Organisers should clearly communicate:
- date and time;
- location or meeting method;
- cost;
- participant limits;
- relevant physical requirements;
- accessibility information where known;
- supervision arrangements where applicable;
- cancellation information; and
- material safety considerations.
Circulure does not guarantee the identity, conduct, qualifications or safety of event organisers or participants.
40. Location information
Users must not post another person’s live or precise location without permission.
Location Content may be removed or restricted where it:
- facilitates stalking;
- identifies a protected address;
- creates an immediate safety risk;
- reveals the location of a child;
- discloses a refuge, shelter or confidential service;
- identifies a private home without authority; or
- is posted to encourage confrontation.
Users organising real-world meetings should consider disclosing precise location details only to confirmed participants where appropriate.
41. Private messages
Private messages must comply with this policy.
Users must not use messaging to:
- threaten;
- harass;
- groom;
- distribute sexual Content without consent;
- conduct scams;
- send phishing links;
- evade blocks;
- pressure users to meet;
- request unlawful material;
- distribute malware;
- coordinate violence;
- solicit personal information deceptively; or
- continue contact after a clear request to stop.
Circulure does not routinely read all private communications. However, messages may be processed or reviewed where:
- a participant reports them;
- automated safety systems flag a serious risk;
- review is reasonably necessary to protect users;
- required by law;
- necessary to investigate abuse; or
- necessary to maintain platform security.
Any access should be limited to authorised personnel and handled consistently with the Privacy Policy.
42. Guilds, Crews and group spaces
Guild founders, group organisers and moderators must not create or operate spaces dedicated to prohibited activity.
Group spaces must not be used for:
- organised harassment;
- hate groups;
- sexual exploitation;
- scams;
- violent extremism;
- illegal trading;
- ban evasion;
- doxxing;
- harmful coordinated reporting;
- grooming;
- sharing non-consensual intimate Content; or
- planning unlawful or dangerous conduct.
Guild and group moderators are expected to take reasonable action when they become aware of serious violations.
Circulure may take action against:
- individual Content;
- individual members;
- moderators;
- owners;
- the group itself; or
- connected accounts involved in coordinated abuse.
43. Reporting Content
Users can report Content through Circulure’s reporting tools or Report an Issue page.
A useful report may include:
- the relevant Content or URL;
- the user or group involved;
- the reason for concern;
- when the incident occurred;
- supporting context;
- screenshots or attachments where appropriate;
- whether there is an immediate safety risk; and
- whether the matter has been reported elsewhere.
Users must not knowingly submit false, malicious or retaliatory reports.
Submitting a report does not guarantee that Content will be removed. Circulure will assess available information against its policies, applicable law and the seriousness of the risk.
44. Immediate danger
Circulure is not an emergency service.
Where a person is in immediate danger, users should contact the relevant emergency services.
Circulure’s reporting systems should not be relied on as a substitute for police, ambulance, fire, medical, crisis or other emergency assistance.
45. Content moderation
Circulure may review Content:
- after receiving a report;
- when an automated system detects a potential violation;
- during an investigation;
- when required by law;
- when safety risks become apparent;
- when content is publicly visible;
- when a moderation pattern suggests coordinated abuse; or
- when necessary to enforce our policies.
Moderation may involve:
- automated classification;
- behavioural signals;
- keyword or hash matching;
- user reports;
- human review;
- trusted-source information;
- technical records;
- account history; and
- contextual assessment.
Automated systems may assist with detection, prioritisation or temporary risk controls. They should not be treated as infallible and may produce incorrect results.
Important enforcement decisions should involve human review where appropriate.
46. Contextual assessment
When reviewing Content, Circulure may consider:
- the words, images and media used;
- surrounding conversation;
- apparent intent;
- likely impact;
- target and audience;
- whether there is a credible threat;
- whether the Content is repeated;
- whether it forms part of coordinated conduct;
- the user’s history;
- the age or vulnerability of people involved;
- newsworthiness;
- educational or documentary value;
- satire or parody;
- counterspeech;
- consent;
- relevant laws;
- urgency; and
- the availability and reliability of evidence.
Context does not excuse Content that creates a serious and unjustifiable risk of harm.
47. Enforcement actions
Depending on the circumstances, Circulure may:
- take no action;
- provide safety information;
- request clarification;
- add a warning or label;
- limit recommendations;
- reduce visibility;
- restrict sharing;
- disable comments;
- prevent messaging;
- remove Content;
- remove links or files;
- restrict a feature;
- restrict an account;
- temporarily suspend an account;
- permanently terminate an account;
- remove a Guild, Adventure or Gathering;
- prevent creation of replacement accounts;
- preserve relevant evidence;
- refer a matter to authorities where required or appropriate; or
- take another proportionate action permitted by the Terms of Service.
We may take urgent temporary action before completing a full review where reasonably necessary to address a serious safety or legal risk.
48. Factors affecting enforcement
When deciding what action to take, we may consider:
- seriousness;
- likelihood of harm;
- scale;
- intent;
- repetition;
- previous warnings;
- cooperation;
- corrective action;
- vulnerability of affected people;
- whether children are involved;
- whether the Content is illegal;
- whether the user attempted to evade enforcement;
- whether the conduct was coordinated;
- whether the account was compromised; and
- whether a less restrictive measure would adequately address the issue.
We aim to apply enforcement proportionately and consistently.
49. Repeated violations and circumvention
More serious action may be taken where a user:
- repeatedly violates this policy;
- creates replacement accounts;
- changes account details to avoid detection;
- recruits others to continue the conduct;
- deletes and reposts prohibited Content;
- moves harmful conduct between Circulure features;
- uses another person’s account;
- interferes with investigations;
- threatens reporters;
- manipulates evidence;
- abuses the appeals process; or
- attempts to bypass a restriction, suspension or age control.
50. Account compromise
Where prohibited Content may have been posted because an account was compromised, Circulure may:
- restrict the account;
- revoke sessions;
- require password reset;
- require additional verification;
- remove unauthorised Content;
- investigate the security event; and
- restore access where appropriate.
The user remains responsible for taking reasonable steps to protect their account credentials.
51. Notification of enforcement
Where appropriate, we may notify the affected user of:
- the Content involved;
- the policy category;
- the action taken;
- the duration of any restriction;
- whether an appeal is available; and
- any steps required to regain access.
We may limit the information provided where disclosure would:
- create a safety risk;
- reveal another person’s private information;
- compromise an investigation;
- expose confidential detection methods;
- prejudice legal proceedings;
- facilitate circumvention; or
- conflict with law.
52. Appeals
Users may be able to appeal certain moderation or enforcement decisions.
An appeal should explain:
- why the decision is believed to be incorrect;
- relevant context;
- whether the account was compromised;
- any supporting evidence;
- whether the Content was misunderstood; and
- any corrective action taken.
Appeals should be assessed by a person not solely responsible for the original decision where reasonably practicable.
An appeal may result in:
- the decision being upheld;
- the action being reduced;
- the action being reversed;
- Content being restored;
- further investigation; or
- a different action being applied.
Submitting repeated abusive, fraudulent or irrelevant appeals may itself violate our policies.
53. Preservation of Content and evidence
Circulure may preserve Content and related records where reasonably necessary for:
- safety investigations;
- legal compliance;
- court proceedings;
- law-enforcement requests;
- fraud prevention;
- appeals;
- dispute resolution;
- protection of users;
- enforcement of platform rules; or
- defence of legal claims.
Preserved material may include:
- reported Content;
- message excerpts;
- account identifiers;
- timestamps;
- moderation actions;
- technical records;
- report information;
- related attachments; and
- relevant account history.
Preservation does not mean that Content will remain publicly visible.
Personal information should only be retained for as long as reasonably required and protected through appropriate access controls. APP 11 requires covered entities to take reasonable steps to secure personal information and consider whether retention remains permitted.
54. Law-enforcement and regulatory requests
Circulure may respond to valid legal requests from:
- courts;
- law-enforcement agencies;
- eSafety;
- regulators;
- government agencies; or
- other authorised bodies.
We may reject or challenge a request where it is:
- invalid;
- overly broad;
- inconsistent with law;
- unsupported by appropriate authority; or
- not directed to the correct entity.
Nothing in this policy requires Circulure to provide information where disclosure would be unlawful.
55. Privacy during moderation
Moderation information should be handled on a need-to-know basis.
Circulure may limit access to:
- reports;
- reporter identities;
- private messages;
- evidence;
- age-assurance information;
- account security data;
- legal requests; and
- internal moderation notes.
We generally will not disclose the identity of a reporter to the reported user unless:
- required by law;
- necessary for procedural fairness in the circumstances;
- the reporter has consented; or
- the identity is already apparent from the incident.
56. Transparency and accountability
Circulure may publish general information about:
- its content rules;
- reporting options;
- moderation processes;
- categories of enforcement;
- appeals;
- safety features;
- policy updates; and
- aggregate transparency data.
We will not intentionally disclose:
- confidential detection thresholds;
- information that would facilitate evasion;
- reporter identities;
- private user information;
- security-sensitive technical details; or
- information that could compromise active investigations.
The Basic Online Safety Expectations contemplate clear terms, policies and procedures for safe use and the enforcement of those rules.
57. No guarantee of complete detection
Circulure may use reports, technical systems and human moderation to identify prohibited Content.
However, we do not guarantee that:
- every violation will be detected;
- every report will be resolved immediately;
- all Content will be reviewed before publication;
- automated systems will always be accurate;
- users will always behave safely; or
- removal will prevent further distribution outside Circulure.
Users remain responsible for exercising judgment when communicating or meeting others.
58. Changes to this Content Policy
We may update this Content Policy to reflect changes in:
- law;
- regulatory guidance;
- platform features;
- safety risks;
- technology;
- moderation practices;
- user behaviour; or
- business operations.
Where changes are material, we may provide notice through:
- the Platform;
- email;
- an account notification;
- a public policy notice; or
- another reasonable method.
The effective date, last-updated date and version number will be updated when changes are made.
Continued use after a policy takes effect may be treated as acceptance where permitted by the Terms of Service and applicable law. We will not rely on policy changes to impose unfair or retrospective obligations contrary to law.
59. Contacting Circulure
Questions about this Content Policy may be directed to:
Circulure Trust and Safety E-SportsLeague Pty Ltd, trading as Circulure Email: info@megerskill.com Address: Suite 2207, 4 Sterling Circuit, Camperdown NSW 2050, Australia
Users may also use:
- the in-platform reporting controls;
- the Safety Centre;
- the Help Centre;
- the Report an Issue page; or
- the appeal process, where available.
60. Complaints about online harm
Australian users may have access to external complaint pathways depending on the type of harm involved and the applicable legal thresholds.
The eSafety Commissioner provides information and complaint pathways concerning matters including:
- cyberbullying involving Australian children;
- severe cyber abuse targeting Australian adults;
- image-based abuse; and
- certain illegal or restricted online content.
Users should generally report the relevant Content to Circulure first where it is safe and appropriate to do so. Information about external pathways is available from eSafety.
61. Governing principles
Circulure intends to apply this policy according to the following principles:
- Safety: addressing credible risks of harm.
- Legality: complying with applicable law and valid legal directions.
- Proportionality: matching enforcement to the seriousness and circumstances of the violation.
- Consistency: applying comparable standards to comparable conduct.
- Context: considering intent, impact, audience and legitimate public-interest uses.
- Privacy: limiting access to personal and sensitive information.
- Human review: involving people in important decisions where appropriate.
- Accountability: recording significant moderation decisions and providing appeal pathways where suitable.
- Child safety: treating the best interests and protection of children as a primary consideration where relevant.
- Fairness: avoiding arbitrary, misleading or unfair enforcement.
To report content or behaviour on Circulure, use Report an Issue. For wider help, visit the Safety Centre or the Help Centre.